Redhook helped define the craft beer category over 30 years ago. ESB is still one of Seattle's favorite brews.
We worked with Redhook Brewery for ten years, creating a distinct personality for the brand, while also naming, launching and propelling Long Hammer to become the #1 IPA in the country.
sales increase
in the country
Focus groups told us Redhook was "reliable." We turned that into a persona for Redhook as a good friend you could always count on.
Need help burying a body? Redhook was your guy. We evolved the campaign to where Redhook would share guy wisdom about pretty much any topic.