Group Health logo

During the four years we worked with Group Health, we helped them surpass enrollment forecasts every year. Our work helped drive brand awareness, ad recall and brand perceptions to record highs.

1st campaign:


net new members

aided & unaided ad awareness


the competition's

2nd campaign:


new members over forecast

Group Health - TV

Online Medical Records

Group Health wanted to promote their internal doctors and innovations.


We created Dr. Nathan Hardy, a consultant on the fake TV show Action Doctors.

Silent Killer

The actor who played Dr. Hardy was so convincing, members requested him for appointments.

Late Writer

And KING-5 TV, thinking he was a real doctor, wanted to interview him.


From our Find More Minutes campaign.

Group Health – Environmental Media

WA State Ferry Takeover

We installed branded Group Health walking tracks on two Washington state ferries to help busy commuters sqeeze in time for a healthy stroll.

Healthy Parking Spots

We branded the farthest-away spots in the lot to demonstrate the benefits of walking.

Group Health Westlake Takeover

Group Health Westlake Takeover

Prevention was a huge component of our Group Health work. For three years in a row, we turned the courtyard at Seattle's Westlake Mall into a giant playground for kids of all ages. Games, signage and decorated tables all pointed toward a healthier lifestyle. 

Group Health - Outdoor

Group Health Radio

Bike to Work
Action News
Time Machine